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新编旅游英语教程【2025|PDF|Epub|mobi|kindle电子书版本百度云盘下载】

杨燕，潘惠霞主编；李辉副主编著
出版社：大连：东北财经大学出版社
ISBN：9787565412271
出版时间：2013
标注页数：232页
文件大小：50MB
文件页数：240页
主题词：旅游－英语－高等学校－教材

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图书目录

Unit One1

Text A Travel as an Industry1

Text B The Vacation and Leisure Traveler6

Practical Writing： Notice （1）8

Supplementary Reading Basic Approaches to the Study of Tourism （1）13

Unit Two15

Text A What is Tourism？15

Text B The Study of Tourism18

Practical Writing： Notice （2）21

Supplementary Reading Basic Approaches to the Study of Tourism （2）26

Unit Three28

Text A Globalization and the Tourism Industry28

Text B Globalization and a New Type of Tourist33

Practical Writing： Letter Writing （1）37

Supplementary Reading Insecurity， Risks and Crises in Tourism43

Unit Four47

Text A Cultural Tourism47

Text B Cultural Effects of Tourism51

Practical Writing： Letter Writing （2）54

Supplementary Reading Different Types of Tourism59

Unit Five63

Text A Hospitality Resources63

Text B What Is Hospitality Management？66

Practical Writing： Invitation Card Writing68

Supplementary Reading Ecotourism73

Unit Six77

Text A The Airline Industry77

Text B The Motorcoach Industry80

Practical Writing： Reservation Letter82

Supplementary Reading Impact of Tourism on Employment87

Unit Seven89

Text A The Food Service Industry89

Text B Junk Food and a Hectic Pace93

Practical Writing： Letter of Confirmation96

Supplementary Reading Early Food Services101

Unit Eight103

Text A Future Trends in Tourism103

Text B The Arrival of Heritage Tourism107

Practical Writing： Letter of Application111

Supplementary Reading Are We There Yet？116

Unit Nine119

Text A Recreation119

Text B Casinos and Gaming123

Practical Writing： Resume126

Supplementary Reading The Walt Disney Company130

Unit Ten133

Text A The Language of Tourism133

Text B Attractions136

Practical Writing： Thank-you Letter140

Supplementary Reading Entertainment and Shopping145

Unit Eleven147

Text A Types of Travel Agencies147

Text B Travel Agency Organizations151

Practical Writing： Complaints154

Supplementary Reading The World Tourism Organization159

Unit Twelve162

Text A The Channels of Distribution162

Text B Specialty Channelers165

Practical Writing： Letters of Inquiry or Request168

Supplementary Reading Establish a Promotional Mix for Travel Intermediaries173

Unit Thirteen175

Text A Special Segments of Business Travel175

Text B Incentive Travel & Convention/Meeting Planners180

Practical Writing： Welcome Speech183

Supplementary Reading Tour Wholesalers and Operators188

Unit Fourteen190

Text A Studying Tourist Behavior190

Text B Behavior of Individual Customers194

Practical Writing： Advertisement196

Supplementary Reading Bright Future for Travel Agents202

Unit Fifteen205

Text A Why is Demand Important？205

Text B Market Potential Analysis208

Practical Writing： Business Reports210

Supplementary Reading Mass-Market Tourism216

Unit Sixteen218

Text A Life-Seeing Tourism218

Text B Improvement in Educational and Cultural Content of Tourism220

Practical Writing： Hotel Reservation Agreement223

Supplementary Reading Types of Destinations—Travel Experiences230

References232